flexible and modular storage on French cleats.

Kits drive innovation. When a kit sells well, suddenly there are people in every town building newfangled TV sets (remember Heathkit? They’re back!) or aerial Arduino robots (check out DIY Drones). Like seeds in the wind, those kits switch on thousands of new makers, who become a community of innovators, excited and hungry for more advanced kits and products, in an upward spiral.

I don’t think a day goes by without a blog post that mentions Arduino. But what if you’re totally unfamiliar with this popular physical computing platform? Where do you get started? To answer that question, we created this video. So if you have a friend or relative who has been asking “what’s an Arduino?” You can point them here. They’ll get an overview of what it is and what’s possible with it.