kickstarter

Today’s ideal social form is not the commune or the movement or even the individual creator as such; it’s the small business. Every artistic or moral aspiration — music, food, good works, what have you — is expressed in those terms.

Call it Generation Sell.

It’s become much less painful to build gadgets, even for the little guy. Marc Barros, a co-founder of camera maker Contour, says retailers like Best Buy (BBY) might eat up $70 on a $200 device. In the age of social media and e-commerce, he can sell directly to consumers. If professional investors won’t risk their money on a hardware startup, entrepreneurs can turn to Kickstarter or another crowdfunding site and walk away with millions.