in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business.
Mesh companies create, share and use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright.
This is such a refreshing cocktail of ideas, so distant from the commercial designs, mercilessly re-iterated and clinically refined. This is not the sort of thing you can find, heavily branded on bus shelters and billboard advertisements. These are spontaneous acts of art, an excuse to design.
Using Hypertranscripts we can:
Navigate through the media via the text.
Select and play parts of the media by highlighting the relevant parts of the text.
Share parts of the media creating URLs that contain start and end points.
Make our media more discoverable (via search engines)
Make our media more accessible.
More easily visualize the media.
Combine, embed and easily integrate media (using simple tools)
Fathom Information Design helps clients understand and express complex data through information graphics, interactive tools, and software for installations, the web, and mobile devices.