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Hilary Mason: From Tiny Links, Big Insights - Businessweek

Wed, 05/23/2012 - 10:40 -- rprice

The 33-year-old wrote a program to crawl the Web and download menus from New York eateries. It took her down a rabbit hole of restaurant exploration. She didn’t figure out the perfectly average spot, but she learned that there are 173 different burgers to order in the West Village—but 363 in the East Village, and at lower prices.