design thinking

As much as we are attracted to the new, we simultaneously cling to the familiar. This tension means that some redesigns — particularly in the realm of graphic design — can inspire surprisingly visceral public backlash. Earlier this year, for instance, Instagram updated its logo and app icon, simplifying the design and making it more colorful.

1. Schedule Studio Time. The goal is simply to cordon off protected time. 2. Coordinate. (AKA Don't Repeat Yourself, or the left hand should know what the right hand is doing) 3. Prove the Rule by Disproving it. embrace failure as a brainstorming tool. What are the biggest, most important, most relevant questions that you believe certainly that you cannot answer? 4. Go Off the Grid. when you are most driven to conclusion, ask yourself the question you are trying to answer. You may have assumed limitations. The pause lets you realize the actual question is bigger. 5. Designate producers.