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To Attract New Listeners, Podcasts Need to Move Beyond Sound | WIRED

Mon, 01/11/2016 - 12:51 -- rprice

The Next Step: Social Audio Serial and Pandora and WNYC are testing the waters of increased access and multimedia in podcasts, but other big players will dive in soon. Google Play plans to release its own podcast app sometime this spring, which will erase a roadblock for the world’s billion-plus Android users. And you can expect offerings from podcast providers themselves in the coming months, as well; according to Wootton, Pop-Up Archive has worked on experiments with networks including Panoply, NPR, BuzzFeed, and Gimlet to develop ways for listeners to cut and share snippets of audio on social media.