How One Guy Got Kickstarters to Give Their Profits to Other Campaigns | WIRED

in the middle of the campaign, Fargo launched KickingItForward.org, a website that urged Kickstarter creators who reached their funding goal to pledge 5 percent of their profits to other Kickstarter campaigns. Fargo pledged to do the same. Since then, what started as a simple idea has grown into a widespread movement. Thousands of Kickstarter creators have since pledged to kick it forward if they meet their goal. Of that group, more than 1,000 projects have been successfully funded. And while it’s hard to track whether people are following through on those pledges—after all, this is 5 percent of profits, not 5 percent of funds raised—Fargo says he has lots of anecdotal evidence that creators are staying true to their word. One company, he says, reported pumping $35,000 into other projects after their own game shipped. “It’s like when people graduate from colleges and write those endowment checks. I look at it a similar way,” Fargo says. “It’s like, ‘Let’s give it back to others and g